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PROVOKE
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2301 Telegraph Avenue will function as a much needed center for cultural production, community gathering and housing in the heart of Oakland. The design and programming of the building reflects and amplifies the multifaceted history and vitality of the site and roots the building as a resource for the neighborhood and city at large.
The project is a 43,701 sf, mixed-use building located at the northwest corner of Telegraph Avenue and 23rd Street, housing 58 residential units. The project is 100 percent affordable, with half of the units dedicated to Transitional Age Youth. The building is seven stories, providing two levels of space for community-serving organizations, a semi-public courtyard and deck, amenities and residential decks on the upper levels. 2301 Telegraph is being co-developed by Parcel Projects and McCormack Baron Salazar, with Parcel Projects and Mithun serving as the architects. Building management will be provided by McCormack Baron Management with on-site Supportive Services provided by Urban Strategies, Inc. and First Place for Youth. Public programming, events and workshops on the first two levels will be facilitated by Nomadic Press and other community-based arts organizations, based on site and throughout Oakland. 2301 Telegraph is part of an ongoing investigation into the ways in which architecture can be utilized to encourage cultural expression, collaboration, economic opportunity and justice, as well as promote access to resources, re-connection and empower those who have been severed from opportunity. The project is intended to support a more equitable urban environment, given concrete expression by the experience and stories of those who inhabit it. We are excited about the potential of this project to serve as a model for new thinking about community-based design processes and see the building itself as a test site to explore innovative ideas about programming and engaging neighborhood networks...a counterpoint and an example of how and for whom to build in cities like Oakland now. |
Since 2015, Parcel Projects has met with hundreds of people from over 60 organizations in order to understand how the future building can best serve the neighborhood and the city of Oakland. These conversations have directly informed the design and programming of the building and we consider these relationships to be an essential and ongoing part of the project moving forward.
2301 Telegraph has long been a place for community gathering and the sharing of stories. Over the last six years, the building in its current state has hosted thousands of people for events and workshops, readings, field trips, performances, fundraisers, art installations and classes, facilitated through local nonprofit arts organizations, many of whom make their home on site, becoming a vital center for creative expression for the neighborhood and beyond. The renovated building will continue and expand the depth and reach of this valuable work to define the vision for the new building as an open and lively space for Oakland.
The project is conceived as a holistic ecosystem that will provide a mutually beneficial interface between residents and the public. The programmatic composition of the building provides a varied range of services and activities for the public and residents. Thresholds between programs are porous, encouraging collaboration between organizations, residents and the community.
The first two levels of the building include public programming space for our partners. This space will host events and workshops for the public, administrative and retail space and a cafe. The building also incorporates a variety of publicly accessible and street-facing open spaces, which will serve as a welcoming platform for community gathering and performances. The top five levels of the building house the residential units, which are 100 percent affordable, half of which are dedicated to Transitional Age Youth, as well as common spaces and meeting rooms for residents and their local support system.
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